The best marketing strategy is the one that enamors through the eyes, that’s why we see so much advertising with audiovisual content, but not just any content. In the last few years, fresh content, like the one we see in TikTok, is the one that is having the greatest acceptance from the public, especially from the young audience.
How to take advantage of this social network to project a business? Below we will see how to do it, but first, let’s know a little about this platform and how it works.
Some interesting facts about TikTok
Creativity is key to a successful marketing campaign. Today’s consumers highly value creative, authentic, and original advertising. And TikTok, the brainchild of Chinese company ByteDance, is just what is needed to create such audiovisual content.
This social network continues to gain followers, since its launch in 2016, especially among young people. The reasons are obvious: it is an uncomplicated, intuitive app that offers the freedom to create short videos in just a few steps. In addition, it is simple and very economical to virtualize the content created on TikTok.
TikTok to create creative and suggestive advertising
Adapting businesses to the updated environment requires agile, dynamic, and fun digital communication, and that is what TikTok achieves. Brands can benefit from this social network, projecting themselves, organically, through entertaining and valuable videos.
In fact, recent data shows the great impact this platform is having on the marketing campaigns of large and small companies. When analyzing the results and comparing them to other platforms, the engagement rate on TikTok accounts is much higher than any other social network.
Although Tiktok is related to young audiences, today it has become popular among diverse audiences, and even adults find the content of interest on this platform. According to Statista, the number of users of this network is expected to grow, and to date, there are already more than 750 million.
Which businesses benefit from TikTok marketing?
Businesses of all types are discovering the benefits of including TikTok in a marketing plan, including SMEs and small businesses. The restaurant sector in particular is boosting its marketing strategies thanks to TikTok.
Marketing for restaurants aims to make people fall in love with the mouth and the eyes, and this is achieved through short videos with hundreds of filters based on augmented reality. TikTok is precisely the tool to create these contents and awaken unique sensations in customers.
What to include in this gastronomic marketing strategy:
- Customer testimonials
A short interview with local food influencers is also a good idea to include in a TikTok marketing campaign. These local influencers add a lot to any advertising strategy.
In fact, any original idea can go viral as a video on TikTok, it’s an inexpensive and effective way to reach more customers in an authentic and relevant way.
Importance of an integrated marketing plan
While it is true that social networks, including TikTok, play a key role in the marketing plan, the success of any digital marketing strategy goes beyond creating an account and launching a campaign on a popular social network.
It is necessary to integrate a series of tools and processes to achieve the proposed objectives. It is necessary to plan, create content, manage several social networks, and analyze and monitor results, among other actions. If you enjoyed this article then visit their page for more interesting articles on how to buy tiktok followers.